Planned Parenthood Federation of America
Executive Vice President and Chief Brand Officer
Dawn Laguens, Executive Vice President and Chief Brand Officer of Planned Parenthood Federation of America and the Planned Parenthood Action Fund, directs Planned Parenthood’s message, political and policy strategies — leading the organization’s work to defend access to care for millions of patients and expand reproductive rights and freedoms for all. Ms. Laguens acts as the chief spokesperson for the organization during the search for a new president.
Since Ms. Laguens joined in 2011, Planned Parenthood has trained thousands of young diverse leaders, expanded access to care in underserved communities in the South, and grew its supporters to over 11 million. Ms. Laguens launched the I Stand with Planned Parenthood campaign and has spearheaded efforts to keep a century-old brand relevant for the next generation and change the way our culture views sex, health and equality.