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Tracy Wheeler

End Well
Director of Content and Creation

Tracy Wheeler is Director of Content and Curation for End Well, a nonprofit media platform and annual symposium focused on interdisciplinary solutions to humanize the end of life experience. Informed by the belief that all people should experience the end of life in a way that matches their values and goals, End Well supports new collaborations, systems, protocols, and products, and fosters new and existing networks of support to make the end of life more human-centered for all.

In addition to working with End Well, Tracy co-directs an alternative gallery space focused on mid-career Bay Area artists and advises local cultural organizations at the intersection of creative expression and social change. Prior to working in culture and health, Tracy led international marketing for Polo/Ralph Lauren, Esprit, and Gap.